Our Story


Brown Bear Co. is a family owned company inspired by the children’s book, “Brown Bear, Brown Bear” by Bill Martin Jr. and Eric Carle. It is a favorite in our household, so much that we are due for a new version because our original has been very well loved.

We are a family of four, mom, dad and two boys. Launching our own business has always been in the back of our minds and hoped one day it would become a reality. That day has come and we are very excited to share our ideas through our products with you. We are a family that embraces people from all walks of life and that is portrayed through our designs.


Our designs cater to parents proudly showing off their most important role, to children smashing the gender role stereotype, to the activists standing in solidarity with those that have the same beliefs, and more. We produce meaningful, minimalistic products that get the message across as well as fun phrases to lighten a mood. Positivity radiates positivity and we like to instill that starting at a young age. We are always open to ideas, so if you have one please reach out to us!

 ETHICALLY MADE                                        

Our products are responsibly sourced and ethically produced. Quality and comfort is what we strive for and we have chosen the best suppliers to provide both.   Our line is based out of Chicago, Illinois and we try to work with suppliers right here in the USA. For those that are not based in the USA, we look to make sure they have a responsible workplace and meet environmental standards. We also look for the supplier to have a Worldwide Responsible Accredited Production (WRAP) certification. With this, they must promote ethical, humane and lawful conditions along with practices in their manufacturing facilities. All of our suppliers are 100% sweatshop free!! We would never accept a lower cost product for poor labor conditions. 

Take a look around our shop, purchase what you like, and let us know what you don’t like. Your happiness is our happiness!

Our Story | Brown Bear Co. ...